Halal Certified
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We're certified
One Percent
For The Planet
Improves Nail Health
Biobased + 21 Toxin-Free
Your polish should be like your friends: supportive and non-toxic
Whether you're recovering from gel and press-on damage or your nails could simply use some TLC, we got you. Habit is nail care redefined: botanical-infused formulas proven to strengthen, hydrate, and protect your nails.
Shop the look
We put the “cure” in manicure
Shop our strengthening, breathable, 75% bio-based nail polish
Beauty with benefits
More than just pretty pops of color, our products are toxin-free, vegan and cruelty-free, made with FDA-approved pigments, and proven to support nail and skin health for the most vibrant version of you
Wellness is for everyone
We create affordable, trend-relevant yet wearable colors that flatter the full spectrum of skin tones. If you identify as bold, fun, and creative, then we're the Habit for you
Color that cares for you and the planet
We use sustainable packaging wherever possible, plus your purchase helps us give 2% of sales to the Summaeverythang Community Center in Los Angeles, CA and 1% For The Planet
Baby Trio
Mini nail polishes for clean color on-the-go
Find Your Shade
Choosing the right nail polish or makeup shade can feel like a lot, we get it! So we made a fun little quiz to match you with your perfect Habit colors.
Treatments
The routine your nails didn't know they needed.
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