I founded Habit in 2013 because within the clean beauty space, I saw lots of other brands doing one or two things really well, but not everything I was looking for all in one product. And more specifically, as a woman of color passionate about both plant-based nutrition and makeup, I rarely saw women like me represented at the junction of these fields in the clean beauty space.

Ultimately, though what we're selling is cosmetics, Habit is about creating the change we want to see in the world. Within the health and wellness movement, people of color have been nearly invisible. Aside from creating an inclusive color range (not an easy feat without VC-funding), we're working to launch an exciting new food equity partnership later this year. We're also currently partnered with 1% for the Planet to donate 1% of sales to The Ocean Cleanup, an amazing organization dedicated to clearing plastic from the world's waterways. And as this business grows, there's so much more that I'd love to do to help our communities and our planet.

XO,